The vast majority of Live Service games have zero pay to win microtransactions or barriers to progression. They’re almost all purely cosmetic microtransactions because that’s been proven to be what people want.
There was a bit of a learning curve for devs to see what people would put up with and what they wouldn’t, and stuff you describe was left on the cutting room floor years ago. Even games like COD now give you all actual content for free and just sell you cosmetics, and it’s wildly profitable for them. Selling map pack dlc got abandoned because it split the player base, whereas cosmetics don’t.