I've had some similar roles before, but more often than not companies just do it anyway, even if you have a lot of data to the contrary. It's stupidly easy for someone in management to push some of this through despite the data, choose an arbitrary metric to define their success, get their bonus, and then bail for another company. Meanwhile, folks left at the company have to then try and fix all of the nonsense. It blows that we value failing forward. I've seen a few decent products just tanked this way.