Because you have the full choice to not buy and support it, if you think the price is unreasonable. It’s not a vital need, and nobody’s forcing customers to buy it. Housing, food, healthcare, we don’t have a choice. Buy or die. A video game? Not so much. The issue is not game publishers overcharging, it’s players who moan and whine… AND THEN BUY IT ANYWAY, thus ensuring the publishers will continue the practice