Unity is mad that mobile game companies acquire millions of users in a few months as they transition from soft launch to global, and then sell their companies for millions - if not billions - of dollars.
They want a cut of that pie, and in true unity fashion, they chose the most inept way of doing that.
If you have developers of games like Cult of the Lamb feeling scared, you did it wrong.
You protect your indies, you protect the people making art with your product. The people who invested 3 million and are making billions in the mobile ads game? That’s your target.
How they could be this inept is astounding…
Also, I’ll echo the other commenter’s statement in saying the article is very well written. They just weren’t able to really answer the “why” portion very well. John Riccitiello wasn’t wrong when he said this plan wasn’t designed to affect 90% of their customers - but it also doesn’t mention how that remaining 10% makes more than that 90% combined.