As much as I can't stand John Riccitiello, anyone with RSUs will have vested stocks sold on a fixed schedule to cover taxes. They don't get to choose when or how much is sold as long as they have their RSUs configured as sell to cover. The executives are no different in this regard, except they have a great deal more stocks than the average employee. However, this doesn't absolve them of the awful new pricing structure. That shit should have been walked back before it ever left the planning stages.