Elon Musk paid for our attention, but the price to keep it is getting higher angielski

Musk’s public persona is an important marketing tool. Consider his appearance on Saturday Night Live: Tesla didn’t have to run advertisements because Musk is so closely associated with the brand that the entire episode functions as a car commercial. Meanwhile, every other EV maker bought ad time. You can think of Musk as the end state of being an influencer, in which the human and advertising are completely inseparable. He is Kim Kardashian’s final form.