True, but steam is about as good as it gets. They aren’t actually a monoposody, they’re just the biggest marketplace.
They don’t do exclusives, don’t restrict you from selling elsewhere, they’ll integrate with any piece of software (including things you’ve installed externally or will install other launchers for you - even if they contain competing storefronts)
They do have competition, except they did the one thing companies hate to do most at this stage - they compete. They’re the only real option because they limit nothing from their customers and offer better features. Epic offers free games, Microsoft comes pre-installed on most gaming computers, Amazon has everyone’s payment details already, and despite it all these alternatives steam is still the best option in every regard
Yes, it’s almost guaranteed to go to shit eventually, but what better system is there? There’s no one more trustworthy to run the primary gaming marketplace… They’ve even built their company structure and policies to resist the pull of enshittification.
A new company isn’t a good answer, a distributed system wouldn’t work well for this application, and even nonprofits struggle to resist enshittification as well as valve has done
What can we do except keep watch and push back if valve goes out of bounds?
Monopsony - a monopoly but instead of controlling production, you control the marketplace, like Amazon
Steam is almost at that level, but they at least do it by tempting people with features and don’t try to lock you in… Trouble with exchanges is that fragmentation really sucks for everyone
Mobile games, case in point. They often aren’t designed to be good or even fun, they’re designed to maximize playtime over the long term
That means you start off making it fun and easy to advance, but then you start to back off on the rewards and make them grind and wait more and more. It’s the Facebook technique
Because all those things make it possible to release independently, it’s still not easy. Marketing and getting exposure is hard, it’s a totally different skill. With a publisher, you don’t have to worry about any of that - you might even get funding up front.
Personally, I still think it’s worth doing - I’m in that position, and although I’m having a lot of trouble getting off the ground, at least I’m free to follow my visions
But I get why people would do it. A slice of a big pie is worth more than all of a tiny one.
It’s also stressful if it’s not in your skillset - I’ve started using chat gpt to rewrite my announcements and such. Before I’d stress trying to put them together and focused on being clear and honest, but no one was reading them. I find it worse than public speaking, at least when I get on stage I’m too busy to feel self conscious.
The stuff I come up with using chat-gpt is a bit cringe, but at least people read them - sadly corpo speak draws people in