What you mean? Have you seen all those articles publisher website just giving out 8-9 on every damn game they get early access to?
If they give worse, they proboly just lose theyre early access and ye, they get less income.
Same with negative reviews, Dragon age 2 isnt the perfect game, but an alright game, but since it has no binary person in it, millions just hate reviewed it. Proboly the same happening with favorite games company publish a game they just love, so they automatically review good about it.
Alot of people looking for a good game, and no one knows anymore who you can trust, and then its just comes down to marketing, who can just randomly takes customers without making a good game.