Usually consolidation is done by expensive buy outs (which this one was). And if the company is public, the CEO’s next goal (since it now has valuable IP and has eliminated a competitor), is to make that money back and do so fast (see Disney with Marvel, Star Wars, etc.). This means exploiting its newest IP, farting out something that a known audience / fanbase will show up for (again - unfortunately - see Disney).
This doesn’t necessarily guarantee shitty outcomes (see Andor in the case of Star Wars being bought by Disney, see Overwatch after Activision bought Blizzard), but usually it comes with the territory of new bosses eventually trying to squeeze more value out of the IPs and team resources they purchased (see “Secret Invasion” by Marvel under Disney, and see “Overwatch 2” by Blizzard under Activision).
Depending on the company, they’ll also do MASS layoffs to “eliminate redundancies” - which in theory means firing people whose jobs encompass the exact same practice, but in reality means a bunch of people are about to have their work load doubled.
The people at the very top of the bought out company will get HUGE piles of cash, plus some requirements they stay on board usually for some amount of time… and then most of them will probably bail the moment their stock “vests” - allowing them to start up new companies and begin the cycle of “make stuff, then get bought out by big company” all over again.
Rarely a key person stays on board for some time (see Carmack with Facebook / Oculus for example), but eventually even the most passionate dev sees that their new bosses will never fully get behind them in the way they were able to do when they were not owned by said parent company.
From a broader “industry-wide” perspective, it’s probably not great either, because the mass layoffs at a gigantic well-regarded company means more workers competing across a mostly non-unionized industry for less jobs (and if you’re just starting, now you’ve got to compete with someone who has “Blizzard” on their resume).
Worse still - because the video game industry is already pretty exploitative of its workers, since it (like VFX) mostly came into being after the Reagan era completely destroyed the public perception of unions, the jobs everyone will be competing for will just have even worse conditions since soooooo many (younger folks especially) dream of working on video games (until they get their first industry job, get a few years under their belt, and been there for more than one studio closure and decide that - if they ever want to enjoy having time with their family, owning a home, and living somewhere for more than 5 years, they probably should change jobs to some relevant field in software dev that pays better, has less hours, and is overall more stable).
One thing missed is the fresh set of eyes on old IP.
Right - like the Andor example.
I feel like Andor was a result of someone talented taking advantage of the Disney Star Wars money hose that got lucky that the corporate Eye of Sauron (aka a bunch of producers and company execs) weren’t watching them too closely.
On the opposite side, look at what Microsoft did to Halo (under Don Mattrick’s leadership, btw). They decided they didn’t want to pay Bungie a nice fat thank you in their potential contract renewal, instead decided to keep the Halo IP, spin up a studio with only a handful of key people and then people who had no idea what Halo was for their LITERAL FLAGSHIP IP.
In general, I am skeptical of how companies will handle IP after big buyouts / corporate consolidation. That way when an Andor comes along, I’m pleasantly surprised instead of finally satisfied as a result of high expectations.
I expect more stabs at RTS, with Microsoft going to get more people to game on a computer. They did buy the company that made WarCraft and StarCraft.
As much as I’d love to see that, they won’t do an RTS. Even Blizzard has not touched RTS games since their popularity waned against the League of Legends type games. The closest we got was the StarCraft “HD remaster” from more than half a decade ago.
The era of RTS pretty much ended a decade ago with StarCraft 2.
The big video game companies pretty much only chase trends. They’ve always done that.
Whether it was platformer games on the NES after the success of Super Mario Brothers, fighting games in the arcades after the success of Street Fighter 2, or Grand Theft Auto 3D clones after the success of GTA3, or loot shooters or DOTA clones or whatever - the game industry at a large scale is mostly risk averse.
Only privately run companies like to pursue certain genres that aren’t necessarily the most popular or profitable.
If you want to see new RTS, you’re going to have to look for relatively small indie companies - probably ones with some of the grizzled old industry vets who worked on the actual games. Those guys are the only ones who will make those sorts of games now.
All of what you said is true, but usually consolidation results in a net negative overall. It’s why we (at least used to) have anti-trust laws. Companies - regardless of industry - tend to be monopolistic when they can get away with it.
However, I will say that your point about “reviving dormant IPs” is just another way of framing (albeit much more charitably) what I described previously. Capitalizing on well-known or well-regarded IPs with built-in large fan bases who will likely buy based on name recognition rather than what its Metascore is or how well it runs according to technical tests run by Digital Foundry.
Also, I agree with you that as long as Sony and Nintendo exist in the console space, the industry can probably endure. That sort of consolidation would probably result in some really bad shit. Price gouging, no more owning games - just licensing with shaky terms that they can change at any time, required subscriptions, upgrades, more egregious micro-transactions… ugh… as long as there are major competitors, they will do things like this every time one of the other one makes a greed-driven decision that pisses off the consumers.
I just wish we had the number of big game companies we had in the 90s and 2000s. There used to be dozens of pretty big name independently owned game dev studios in the city where I am, and now - among those still even open - I can’t think of a single one still independently owned. The only 2 big ones I know of now in the area are subsidiaries of 2 major giant companies.
Microsoft has already remade/made several RTS’s since Starcraft 2. Age of Empires.
Microsoft proper didn’t make the the remake. They farmed the AoE remake out to Relic and World’s Edge.
To be fair, Relicis composed of some of the people who made the Company of Heroes RTS games, so they know their RTS shit… but the original Age of Empires games were made by the legendary Ensemble Studios (a dev that made Microsoft more than a billion dollars while it was open… that Don Mattrick then infamously shut down right after they shipped Halo Wars… I guess because - even though it shit gold - maybe the golden goose looked expensive on the balance sheet??).
…And anyway, NONE of the RTS’s being made these days are anywhere near the scale that StarCraft 2’s launch was and therefore worth Microsoft pursuing outside of small “remasters” or up-rezzed ports for modern hardware.
Blizzard has to make its money daddy Microsoft some Fortnite tier piles of money to justify this massive a purchase… not a Blackthorne HD re-release money.
Epic Adds Ugly Tesla Cybertruck To Fortnite (kotaku.com) angielski
So, Microsoft now owns Activision Blizzard. How will this affect the rest of the industry? (www.gamesindustry.biz)
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