Horribly mismanaged? Incompetent project management? Horrifyingly bad predictions, even lying? Big mess of a project? Sure.
Scam? No. They really are trying to do the thing they said they are.
And as you say, even though they’re never, ever going to deliver what they promised because they can’t, they have delivered a thing that a lot of people like
But god DAMN. They said most of the PU features would be done in 2016/17. 9 years later 80% of what they promised still isn’t there. Multi crew has been walked back. Etc etc.