I can see where you’re coming from and I agree at times it feels like it’s being used for the marketing since it’s easier to say, using the article as an example, “Bullfrog-like”. They could have taken an extra moment to be a bit more descriptive, such as with your example, and say “Management Sim inspired by Theme Hospital/Bullfrog”, for people who may not be familiar with “Theme Hospital” or a Bullfrog game.
Just to circle back to your initial comment, “I got to the word “Bullfroglike” and stopped reading”, I can definitely see where you are coming from, but I did disagree with your approach.
I also just wanted to add that I hope this isn’t taken as an attack upon yourself.
I do like the alliteration for “Boomer Shooter” but I don’t think it’s the right demographic xD. I think it’s still somewhat common, but I also don’t think it’s as mainstream as say your Battlefield or CoD.
I do take your point and it’s a fair criticism. It can almost feel like a marketing ploy to piggyback off of the popularity of another game, such as Stardew Valley-like, considering a lot of the time those games have since developed a genre, like for FPS instead of Doom-like.
I would also add, though, that using Doom-like/Doom-lite would still be appropriate to define games that are closer to a Doom type game than your CoD or Counter Strike. You could make a similar argument for the style of play Stardew Valley offers compared to literally Farming Simulator 20XX.
But you could also argue it gives the reader/consumer a quicker understanding of what to expect from the game. Especially in the case of this article where there isn’t a way to clearly define/ label what to excpet from the game.