It’s licensing terms. FIFA was asking for double its $150 million licensing fee to allow Electronic Arts to continue using its name.
FIFA doubling the license cost is clearly bullshit. EA has decided that the FIFA brand in their game is not worth $300 Million, and the existing license requires them to discontinue sales once the license expires.
Can’t really blame EA for saving $300 Million for something that doesn’t really matter, especially when it used to cost half that. This 100% is FIFA being greedy, as usual.