There may be more people watching Deadlock than there are watching and playing Concord today based on available data and reasonable extrapolation. Valve continues to market in a unique way that works.
Valve isn’t really angry as far as I can tell, or have heard. They’re about as angry as any other person which goes and posts this stuff online: revoking access. If Valve wanted to expand their testing userbase without people leaking it online, they would have sought NDAs and other legally-binding agreements with testers and - by extension - journalists who can test the game.
Definitely fake. Batch identifier plus a lot of things (label quality, top notch) being a bit off, and the stamp code not being CPUENXXXX. www.gameverifying.com/wiki/…/nds