Both of those things can be true at once. I don't know how much the marketing is "stupidity", ideally marketing makes you money. Execs being overpaid is absoutely a thing.
But even if you took those out games would be very expensive to make. When you have hundreds of people working on something for years numbers start to get very high. Scale is a bitch.
If it was all contract work it'd be better, probably. Devs would have representation, like actors or film directors, and they'd sign up for a project at a premium in the understanding that they're getting paid for the downtime after the project ends.
The kinda shitty part is that everybody is a full time employee but you still get frequent layoffs after projects end. That's the worst of both worlds, especially in the US where there are basically zero mandatory protections. In places with actual labor regulations it's... kinda expensive and self-defeating.
It is true that the layoffs get reported but the hires do not, so a lot of devs get rehired fairly quickly or start new projects and studios, so it always seems like there are devs getting kicked to the curb when there's a baseline of churn and cycling. That said, 2023 has been a very, very, very shitty year for the games industry for a number of reasons. Which sucks, because it's been a great year for games themselves.
According to a quick search engine query, EA had 13500 employees as of 2023. He's proposing a $50-150 monthly pay rise, which is... not much of an upgrade.
Alternately, videogames now: I have a farm and it's the nicest farm of them all, and all the chickens have names and are demonstrably happy. Also I moonlight as an interior decorator for all my friends with whom I have deep personal relationships.
Just saying, we may be playing different types of games here.
I think you're misunderstanding what sorts of roles a brand, sales, PR and community management teams actually have, beyond... I'm guessing you're thinking traditional advertising stuff. But also what sort of role they would have under Valve's extremely opaque strategy.
At the absolute least Valve has a ton of third party relations to handle, which I know for a fact they do because I've physically seen the people doing it. So there's that.
They also run one of the biggest esports organizations in the business, or at least they manage it, which is effectively its own standalone thing on the side. They fully run The International, as far as I can tell, and they at the very least fund and organize the CS majors circuit.
They run one of the world's biggest digital service platforms, with an absolutely insane amount of third parties involved worldwide. They have comarketing deals all over the place. Every time you see a game show up on a Steam banner somebody had to have a conversation about that, sign deals, source art, get it cleared... it's a whole mess.
They run everry bit of branding, marketing and community management on Steam. Every sale, every ad, every bit of written copy you see on Steam that is not uploaded directly by a game maker? Somebody made those.
They ship and sell games and hardware. All those Steam Deck OLED reviews and previews you saw? Somebody went and set those up, signed NDAs and embargos, shipped test units, provided review guides, handled questions from the press, got the right info to the right places.
Every campaign, loot box, piece of cosmetics, seasonal event in CS2 or DOTA 2 or any other Valve game? Somebody put those together. Not just the content, the in-store materials, copy, go-to-market plan, the whole deal.
Valve are intentionally obtuse about what they do. They don't put roles next to names on credits. They don't put in credits at all, sometimes. They don't advertise job positions or share what the jobs actually are. They don't easily provide points of contact or names or have roles or tell anybody what they do or how, with very few exceptions. Because it helps their image. It helps sell that one of the biggest online marketplaces in the world (we're talking Netflix big. Amazon big) is somehow an upstart of engineers coming up with ideas on the spot. And that is what we call "a carefully cultivated image".
I absolutely believe that they run lean and flexible. I have no question. But I'd be less suprised to find out that Valve has no cleaning staff than to find they have nobody working on brand, comms or event organization.
Hey! Somebody brought up the "leaked" employee manual, I think I have bingo now.
The guys they have doing dev relations aren't talking development, they're talking business.
And just so I'm clear on how you think this works. You believe that Valve sets up what? Five sales a year? Plus the International. Plus coordinating and financing the CS Majors. Plus actually negotiating all the distribution deals for store placement with third parties. Plus shipping multiple hardware and software products, including setting up preview events and sending out review samples. Plus all the press relations for both games and press queries...
...with zero sales/PR/community management staff.
Am I getting that wrong?
Man, messed up as it is to refuse to put proper credits in games, you certainly see how that feeds into their, again, very carefully curated public image.
EDIT: To be clear, it's hard to know what anybody does at Valve if you don't work at Valve, or at least routinely with Valve. I'm not gonna stand here and say that all of the guys working on that don't also... I don't know go build 3D models or code store features when they're not doing that. But they absolutely do that. And they absolutely have a PR strategy, which is mostly "shut the hell up, keep the black box a black box". Again, so much to learn from them about how to handle PR, especially in tech and gaming.
So no, they're not pushing that line further. They were actually relatively early in reacting to regulator pressure by backing off from those. I'm gonna guess because they were caught having poorly designed underage checks and slapped with an exemplary fine, so it's not like they didn't get strong external incentives.
But if your argument is that Epic does it worse on a purely moral standpoint... well, you're objectively wrong and have been for about four years. The more interesting question is why do you not know this?
That's been my point all along. Valve's big win is branding. Their brand is absolute solid gold. They get a crazy amount of free passes no matter what they do. They're not bulletproof against controversy, but they're maybe the closest to that I can think of in the games industry.
Plenty of competitors have been more consumer-friendly than them in specific issues. EA started unconditional refunds when Valve was actively whining about regulators wanting them to do them. Epic backed out from loot boxes while Valve is actively adding them to new games. They are known to be the worst profit sharers, and it gets rougher the smaller a dev is... They're great at features and they do take very compelling stances in specific issues (many of them driven by the lifelong blood feud between Gabe and his former coworkers at Microsoft), but they are disproportionately seen as a league above every other first party regardles of facts.
That the kind of branding work you build a masters around right there. It's nuts.
Oh, they are not. Their DRM wiki page for devs goes "this DRM is easily crackable, we really recommend you use secondary DRM on top of it, see how to do that below". I linked to that elsewhere.
Which is... you know, fine, but definitely one of the reasons I always check if a game is on GOG first before buying it on Steam.
I haven't looked at Fortnite in ages, but I'm pretty sure there aren't any loot boxes in it anymore. They first let you preview them before buying and now I think it's all direct purchases for cosmetics and a battlepass. CS2 launched this year and it's still loot boxes all the way down.
So... how does the statute of limitations work now? Is Fortnite now cool with you but CS2 isn't? Or is it more that whatever Epic does is bad and whatever Valve does is good?
EDIT: Also, add "destroying the previous game to replace it with a fake sequel that is really just a patch" to their list of crimes against gaming. They didn't invent that one, because I see you there in the corner, Activision, we haven't forgotten about you, but it sure does suck.
Seriously, why try so hard to go to bat for a brand name? I get that everybody wants to root for something these days, but I'm too old to pick sides between Sega and Nintendo and I'm mature enough to reconcile that Steam can have the best feature set in a launcher and also be a major player in the process of erasing game ownership and the promotion of GaaS.
Blending the storefront with a DRM solution? No, that was them.
That's their entire call to fame. They first turned their auto-patcher into a DRM service, then they enforced authorization of physical copies through it and eventually it became the storefront bundled with the other two pieces. If somebody did it before them I hadn't heard of it, but I'll happily take proof that I was wrong.
None of the pieces were new, SecuROM and others had been around for years, a few publishers had download and patch managers and I don't remember who did physical auth first, but somebody must have. But bundling the three? That was Steam.
Oookay, so we're all cool with MTX cosmetics, loot boxes, battlepasses and lacking full ownership or transferability of games, then?
I'm just trying to figure out if the things Valve is doing right now are fine for everybody or just for Valve.
Which again, is my problem. I'll keep saying it, because having to argue for reality makes it sound like I'm a hater. I like Steam, I think Valve games are generally great (and it's a shame they've stopped making them), and I think Valve's management is a good example of many of the pros of a private company (look at Twitter for all the cons).
But holy crap, no, man, they are THE premier name in GaaS. Everybody is taking their cues from Valve, Epic or both in that space. Their entire platform is predicated on doing as little as possible and crowdsourcing as much as possible to keep the money machine churning. Corporations are not your friends.
If he were still alive and running the company I do think that subject would probably come up, yeah.
But honestly, it's not a cutoff problem. Steam changed how games are marketed forever. I don't like the ways that went. I don't like that they killed physical media. I don't like that they killed ownership.
Those things are still happening. It's not over. They are still pushing that process. Today.
And then there's the MTX they're still pushing today. The loot boxes they're selling today. The race-to-the-bottom sales. The UGC nightmare landscape. It´s all in there right now.
And again, I am cool with that being the world we live in. I'm even much more friendly to many of those concepts than the average gamer, I just don't pretend Steam is not doing those things.
I don't hate Steam. But Steam's vision for what gaming looks like is not mine. I don't particularly like it and I absolutely need a viable alternative to exist alongisde them indefinitely.