Those top level folks are sometimes “incentived” by bottom line targets and other end targets. So sure, you do get greedy people inside private companies.
I don’t think shareholders driving for infinite profit is easily disregarded.
The thing is that this guy is not the head of a public company where shareholders demand massive and continually growing profits. So he acts in the interests of the consumer, the customer, the gamer. But if this was a public company, shareholders would buy shares and then demand he do something to grow that share price, so they can sell the shares later for profit.
When that happens we see that CEOs do everything they can to maximize profits, like promising release dates in earnings calls.
The difference between private and public companies is the single biggest threat to us all because as soon as the company acts in the exclusive interest of profit, everything else gets fucked. And most do.
That means employees, customers, everyone. Only the 1% benefit from the gutting of everyone else.