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Hector_McG, do games w Unity issue an apology on Twitter for "confusion and angst" over the runtime fee policy.

What did they think Unity’s investors plans were, to endlessly subsidise a constantly loss-making platform just for the fun of it?

Hector_McG, do games w Unity issue an apology on Twitter for "confusion and angst" over the runtime fee policy.

Unity have lost huge amounts of money, in fact never made a profit for a single quarter, while establishing more and more market share, and their customers never asked themselves how or why?

Hector_McG, do games w Unity issue an apology on Twitter for "confusion and angst" over the runtime fee policy.

If your vendor is constantly making huge losses while establishing more and more market share, your guy in charge of the financial decisions should be asking themselves what the investors long term plans are. That’s not rocket science.

Hector_McG, do games w Unity issue an apology on Twitter for "confusion and angst" over the runtime fee policy.

Not pro-corporate in any way, I don’t see how you could possibly read that into what I posted. But if you choose to sup with the devil, best use a long spoon.

Hector_McG, do games w Unity issue an apology on Twitter for "confusion and angst" over the runtime fee policy.

Unity have already established market dominance, if not effective monopoly, as the mobile gaming development platform. They are in a position of power, they have invested large sums of money to get there, and there is really very little game developers with a product 1 or 2 years in development can do about it.

While this is going to be difficult for Indy developers, they really only have themselves to blame. Part of the task when you are making a major software platform decision as a company is to research your vendor’s financial strategy - that’s basic due diligence. Unity has been loss making for years, which either means they are not financially viable (and not a safe bet), or they are engaging in a strategy of establishing an effective monopoly position to later squeeze dependant customers until the pips squeak.

This is likely just the start, whether it’s through runtime charges, Unity control of in-game advertising, or huge hikes in seat license fees. Possibly all three.

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