Companies can completely erase the idea of ownership. If everything is subscription-based, they can simply stop the subscription and have no further obligations.
Or Europe just gets completely locked out of functionality, as already happens in some European countries.
Of course good things can come from this, but I’ve read here several times that this just isn’t a good proposition and might just lead to the anti-consumer practices disappearing in a negative way too.
Or kill it completely. The only reason I’ve held off signing this is that the wording is so vague that it could work in favor of gaming companies. I’d rather not see that.