I feel like EGS is a wash for anyone older than the elder Z generation. They might get the Fortnite kids to stick with em if said kids grow up and want to play anything else. Giving out free games is a way to solve the “all my games in one place” problem. If I started PC gaming 2 years ago on Fortnite and collected every free game I’d have about a hundred games in my library now., whereas I may not even have a Steam account.
The one true way to beat Steam would be to undercut them in price across the board but from what I hear Valve will ban your ass if you sell a game there for $70 but EGS at $50. (Full price, not on sale), so that’s not an option at all which leaves it to exclusives, which wouldn’t been as hated if Epic was publishing/funding them.