As an indie gamedev, yes, I DO know how hard it is to make a game – I also don’t think getting funding is worth selling your soul for.
They don’t want to lower percentages and prices to “help smaller developers”, but to gain market share. Your brainless whataboutism on consoles is also irrelevant – it’s bad there too. The only acceptable exclusivity is when the company behind the market also happens to develop (not fund) the game.