It’s definitely not merely a matter of not bothering to make a decent store though. I mean, do you think Epic is held back by not being bothered? The way they pour money into their store, I’d it were easy, they’d have it. And having a decent store isn’t enough. It’s kinda like social media in that you need the crowd effect. People want all their games in one place with integrations like friends, mods, achievements, etc. AFAIK, there’s no open standard for most of these things, so you need a big market share to convince devs to make the change.