Apple engineer here, from what I understand most of Unity’s competitors in the we space are significantly better paying and performing. We keep hearing from developers that nobody wants to use Unity’s product because of that. AppLovin, the one named here, outperforms Unity Ads by as much as 800% in some titles, according to a contact of mine at a game studio. With a difference like that it’s hardly surprising nobody is choosing Unity Ads.
This reeks of desperation, but one wonders how effective it could be - because this demand to drop AppLovin is basically cutting off the revenue faucet for these same developers they’re now trying to extort. No Unity fees but no good income either…