Chthonic, rok temu

When I used to do copywriting for junk SEO, I began to suspect that my editor didn’t actually read anything I wrote and just passed it through a content uniquness filter, so I started putting in random references to HP Lovecraft stories in the articles I got assigned.

They all got published, no questions asked. For a while if you searched “Homeopathy and the Esoteric Cult of Dagon” my content was the only result