And I’m telling you that the algorithm isn’t causing this.
The underlying root cause of these things have nothing to do with marketing or any algorithm that any marketing firm employs.
The underlying issues are mental illness and a lack of mental health Care in America Not to mention the basically suggestions we have for gun control instead of laws.
Marketing firms cannot and should not be held accountable for people freely using the internet or any other service that also have mental illness
The relevant conundrum is that they should regardless take some kind of responsibility for this Even if they have no liability.
The fact that you are even talking about stuff like this even if it is out of ignorance and probably naivety is that you are detracting from the underlying issues causing these things to occur in the first place.
This whole thing is nothing more than a frivolous lawsuit specifically designed to make a little bit of profit from a settlement preying on the grief and torment of people who lost a child in that terrible shooting.
They’re not intentionally targeting the mentally ill to sell them guns so they can perform crimes with them.
What’s happening is this mentally ill person was searching things, the algorithm caught on and sent them advertisements to persuade them to purchase more of the things he was looking at.
The algorithm doesn’t really care what it is as long as it qualifies in whatever marketing parameters they have.
Did the algorithm persuade or affect the person’s actions and promoted the crimes that they committed. Probably not. Do these predatory marketing firms have some kind of accountability? They probably do.
That’s not how that works. The contract is in and of itself a violation of the first amendment. Therefore it has no legal binding. They wouldn’t be able to remove the offending media from any platform or sue for damages if someone breached the contract.
If there are internal ramifications due to a breach of contract that’s something that could be handled internally, such as the content creator not being offered any review materials in the future. But a contract wouldn’t be necessary for that either way.
Moreover, specifically for satire, there are whole acts in the law advocating for it. There is absolutely nothing, no clause or agreement that would ever prohibit someone from publicly satiring any given entity. Regardless of any contract.
The point of the contract is that if one is in breach the company can sue for damages and potentially remove the offending media.
The suing process would be through a legal body such as a court system, in this case federal court since the media is on the Internet, therefore the contract doesn’t hold any legal binding. No federal court would uphold a contract that violates the first amendment.
Contracts adhere to laws and rules just like any other legal document. You can’t just put whatever you want into a contract and have it be binding.
They literally can’t do that. Satire is a protected right under the first amendment. Anyone can make public satirical remarks regardless of signing that contract.