That emulation engine just runs Windows games, not Xbox games.
I think you’re right in that they highly prioritize cloud data and subscriptions, but that’s where the Game Pass road leads. Native apps on a subscription service now, bets all hedged for a possible all-cloud semi-distant future.
You’re all good! You didn’t come across as condescending, just rightly pessimistic about Xbox’s brand. My friends and I have been diehard Xbox players for decades at this point, and now we’re all starting to feel like Microsoft is dropping every ball they can get their hands on. It’s depressing.
That’s a marketing campaign, not a strategy. To be clear, I’m saying native Xbox games will run on Windows and vice versa, which is a lot more than a marketing campaign based on what devices can stream cloud games.
It’s possible you’re right, but strategically, I think the Xbox brand is a lost cause on its own. PlayStation is just beating it up and stealing its lunch money at this point. On the PC side, Steam rules the roost and makes money hand over fist running other people’s games on other people’s operating systems. So it looks to me like the only valid move is to see if the combined PC/Xbox ecosystem can compete with either of them or, optimistically, both.
The catch will be that they need to position it properly and we all know how awesome they are at that coughxboxonecough. If they sell it as “buy an Xbox like you always have and it’ll play tens of thousands of PC games too OR buy a Windows PC and it can play Xbox games natively or with backwards compatibility now” then I think they have a shot.
I mean, imagine being able to play every Steam Deck-compatible game on your Xbox console OR your Xbox handheld by default, even if you bought it from Steam. That’s a goddamn value proposition if I ever saw one. Then they just need to try and win market share from Steam through distribution and ecosystem, which would be their next big battle.
Of course, I say all this as though they aren’t going to epically deuce the futon like they always do.
I don’t think they’ll scuttle the brand, I think they’ll make Xbox a standard for compatibility backed up by custom hardware targets. Like the generation after next might be System X and System S, but you could have a custom PC build that certifies as “exceeds System S” and thus any app can reliably run at that level of quality as a guaranteed minimum. You could still buy an Xbox, but it would be more like a Steam Machine. And a handheld would simply be “any System S certified handheld, including the Xbox first party device”.
Actually I think this is the only way to save Xbox, at least as a very first baby step. I’d bet you dollars to donuts that in ten years, there will be no functional distinction between Xbox and Windows gaming, and Xbox games will be running on PCs.
I used to sing Sub Terrania’s praises long before it was cool. That game is a gem. The development team was a bunch of demoscene madmen who were able to wring miracles out of the Genesis and eventually created IO Interactive, which went on to make Hitman and the upcoming 007 game.
Their later game, Red Zone, is a technological flex like nothing else.
Valve did the same thing for the Index VR kit. They create these little brief but fully produced games to demonstrate the functionality when they release new hardware, and they’re delightful.