This will actually be the first ARPG that I play. I bought it and played 10 hours of the early access earlier this year and have decided to wait for full release.
Unless I live under a rock I don’t see the point of spending a lot on marketing ads for games. Two big examples of games that sold extremely well that I never saw an ad for were elden ring and boulders gate three. If you just make a good game word of mouth will tell how good the game is not an ad on TV.